This is a positive step forward in reducing its water usage by Levis but the biggest part of water usage in the Lifecycle of a pair of Levis is still home laundering by consumers after purchasing. You actually don't have to wash your jeans that often if you spot clean them as needed and once in a while just put them on, sit down in a tub of water for a few minutes than hang them up to dry. They will fit perfectly and be clean again. 

 

Sponsored Infographic: Saving Water with Style - Lifestyle - GOOD

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Planned waste- technology is only meant to last till the next better? whatever? is released. Printers are a great example. The whole business is based on the razor blade strategy of selling the hardware cheap and hooking you on replacement cartridges. My Epson printer is now messaging me that the Epson cyan cartridge I just installed is not an actual Epson cartridge. After two trips to Staples and a phone call to Epson I replaced the correct Epson cartridge with a new one. Same message. So now the printer has to be replaced and the whole wasteful and unsustainable process starts all over again.